Emodo

(2022)

Scope:

Art Direction
Brand Identity
UI/UX Design

case study
case study
case study
case study
case study
case study
case study
case study
case study
case study

Overview

        Over the last several years, we’ve witnessed a massive shift in digital advertising. We’ve gone from generic, wide-reaching ads to highly targeted, personalized experiences on multiple devices. It’s been a technology and data-led evolution that’s being disrupted by the loss of cookies and device IDs. Advertisers want to continue to find and connect with consumers in the most organic, personalized, beneficial way possible. Publishers want to provide consumers with valuable content and ads that resonate, while providing advertisers with a safe, scaled, high-performing vehicle for hitting KPIs. 

A New Digital Age

         Emodo’s new brand beckoned its latest innovate technologies alongside their fresh face. As an AdTech company, they’ve Implemented new ways to leverage the power of Artificial Intelligence, Machine Learning, Augmented Reality, and other emerging technologies to deliver rich, dynamic, immersive creative at scale for advertisers, publishers and brands. One such technology is called Advanced Native. Emodo’s next generation, AI software outperforms alternative programmatic solutions through a better approach to contextual relevance, creative personalization and KPI optimization.
        As part of their new brand performed by the 20nine Agency based in Philadelphia, PA, Emodo was looking to update their brand’s website. That’s where my involvement with the brand began as the digital art director. As the lead designer on this project, I was responsible for Emodo’s new website and worked alongside a team of creative directors, strategists, designers, and copywriters to bring the project to completion. Everything from the user interface, the user experience and design system was carefully articulated in order to ensure Emodo’s new website showcased their new brand while also highlighting their expertise as an AdTech company.

The results of the project are twofold. We created a new website that connects a B2B, innovative AdTech company with existing and new consumers/partnerships; and, also showcased Emodo’s latest rebrand alongside its industry leading technology.