Drink JDM

(2021)

Scope:

Design Concept
Packaging Design
Visual Identity

case study
case study
case study
case study
case study
case study
case study
case study
case study
case study

Overview

Redline Restorations is the parent company of Drink JDM.

The founder and CEO, Colton Amster has been obsessed with cars since a young age. At Redline, Colton’s days are filled with quality restorations for vintage & exotic sports cars. At night, however, his hands are tied, bringing to light his real passion: Japanese Domestic Market (JDM) cars.

As an avid car enthusiast, Colton fell in love with the culture behind JDM. Why? Well, he’s not really sure. Maybe it’s the tuner/DIY aspect that inspires drivers to bond with their mechanically modified creations or maybe he just thinks JDM cars are really cool. Either way, that doesn’t change the fact that Colton’s amassed a sizable collection of iconic JDM-era sports cars.

This fact, along with Colton’s experience working on luxury cars makes him the perfect founder for his start-up beer company, Drink JDM.

Colton’s passion for JDM car culture inspired artwork that pays homage to the late 80-90’s phenomenon.

American Face, Japanese Soul

JDM car culture is a philosophy, a lifestyle, and even a religion for some people.

It’s not about whose car is flashiest or loudest. It’s about the bond between a man or woman and their car that brings the best of them both. Thus, bringing them into a flourishing community of others who feel the same passion. Drink JDM visual language aspires to connect to this essence of JDM car culture.
 
When designing the packaging for the beer cans, it was important for the labels to resonate and speak to JDM fans. Colton also wanted to invest heavily into the artwork for the labels so that it would stand out from its competitors at store shelves. So, I came up with the idea of taking the most iconic cars from JDM car culture and placing them in locations around Japan. The iconic cars displayed are the Nissan Skyline GT-R, the Toyota Supra MK4 and the Mitsubishi Lancer Evolution.

The artworks for the cans have been created using copyright-free images from the web and compositing them in Adobe Photoshop. The rest of the label, such as the type-lockup and back label that includes the surgeon general's warning, etc was created in Adobe Illustrator.