Affinity Solutions

(2023)

Scope:

Art Direction
Brand Identity
UI/UX Design

case study
case study
case study
case study
case study
case study
case study
case study
case study
case study

Overview

Affinity Solutions is the first data-led intelligence platform that uses purchase signals as the authoritative source of truth in helping marketers, agencies and media organizations deliver emotionally resonant experiences that enrich people's lives. 

In need of creative solutions, Affinity Solutions approached us to help create a new company website. Their old website reflected their legacy solutions oriented to the financial institutions and investor/consulting sides of their business. They felt that it did not reflect their business as it stands today, which includes media and marketing solutions - a core focus for their growth plans. 

Thus, the new company website needed to achieve the following objectives:

- Improve branding through a responsive and visually impactful web experience that reflects Affinity Solutions’ position as the leading customer purchase data company.

- Clearly communicate who Affinity Solutions is, the solutions they provide, and the clients/industries they serve.

- Increase website traffic and engagement by adherence to SEO and user experience best practices.

- Feature recent news and content via a CSM that enables easy creation of blog posts and custom landing pages.

- Support effective lead generation through a robust and easy to manage CMS (WordPress) that integrates with HubSpot for lead generation and Google Analytics for reporting. 

As a data-led intelligence platform, Affinity Solutions has a plethora of products & solutions to help their clients reach their customers. Defining separate pages for products like Comet was integral to the new web experience.